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Jennifer Lopez, the secret of smart collaboration, and the "super niche"
Manage episode 362334089 series 2922993
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What’s the secret to making your product the one your buyers HAVE to have, even when there are literally thousands of other choices?
What would make some of the biggest names in entertainment (ahem Jennifer Lopez for example) want to wear your product, when you have spent little on advertising and don’t have any type of “In” in the industry?
A really specific niche, and some smart collaboration is the secret.
You hear a lot about niching down and getting really specific about who your customers are, but in a crowded market with lots of competitors, it’s the absolute key to success.
We’ve got some incredible tips for every type of business today on the show. Tasha is with us, owner of Rhythm Jewellery, who went from unknown in the dance world, to THE jewelry designer for the biggest names. She knows how to niche, and how to get in front of the big names, who have big audiences, and she’s sharing her secrets with us today!
Find Tasha and Rhythm Jewellery:
Website: HERE
Instagram: @rhythmjewellery
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