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Tedx speaker Shelli Varela uncovers the power of YOUR story in your business. Ep 2 Season 2
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One of the most powerful tools in your marketing toolbox is storytelling. Using your stories effectively costs nothing and creates a connection with your clients like nothing else can
Our guest this week, Tedx Speaker Shelli Varela, helps us understand what our stories are, why we need to tell our stories, how to tell them and create impact, and what that means for our relationship with our clients and customers.
Shelli walks us through:
· Everybody has a story – multiple stories in fact – how to uncover yours
· The power of your story – here’s a secret – it’s not about you – it’s about the listener (aka your clients)
· How to create a “bridge of possibility” for your clients and customers
· The pivotal moment that gives your story meaning and makes any event a “story”
· How using your story helps your customers believe YOU can deliver the transformation they are looking for and that they can actually achieve it as well.
This is a powerful episode that will change how you communicate with your clients, potential clients, friends and family.
LINKS:
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