SITB 146 feat. Apollo Xo(DJ/Producer)

Sherm In The Booth

We are back again with another former SITB guest @apolloxo ! I last had Xo on back in Nov. 2019 and since then a lot has happened for him - he's continued to grow his brand, build a massive online livestream audience and release tons of new music. In 146 we discussed: -2020 thoughts and perspective: As a top DJ in Chicago and internationally recognized talent, Apollo has had to deal with the struggles of the music industry since COVID began. He's continued to stay optimistic and motivated knowing if you can make it through this time as an artist, then nothing can get in your way. -His past 10 releases: Xo is an incredibly well-versed producer and has released hip-hop, R&B, trap, house, bass house, and even some "left field" lo-fi tracks! We ran through how tracks like "Tokyo Rain" feat Josh Arce, "Love" with Goodsex, and "Posin" with Steve Gerard came to be -The State of the music industry: Apollo's seasoned experience gives him a unique perspective into what "state" the industry is in. We took a deep dive into the pros and cons on how we are all having realizations on why we got into this industry. Apollo is someone that has earned every stripe and has built his incredible brand all on his own will, determination, and love for the game. I have a ton of respect for his hustle and talent - I cannot wait til I can catch an Xo set back in the club!!! linktr.ee/sherminthebooth