EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith

She's Busy AF

Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc., and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR and offers a wealth of inspiration for founders eager to cast themselves as the go-to experts in their field.

Find Lexie Online

• https://www.linkedin.com/in/lexie-smith-pr/
• https://theprbarinc.com/
• https://growthmodeagency.com/
• https://www.instagram.com/theprbar_inc/
• Check out GROWTH MODE Agency: https://www.growthmodeagency.com/

Find Lauren Loreto online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Timestamps:

• The importance of thought leadership (00:01:33)
• Benefits and components of thought leadership (00:09:00)
• Developing a strong positioning statement (00:10:02)
• Incorporating personal stories into thought leadership (00:15:22)
• Selecting the right channels for thought leadership (00:16:30)
• Challenges in prioritizing personal brand and thought leadership (00:20:37)
• Writing for Thought Leadership (00:23:15)
• Leveraging Platforms for Thought Leadership (00:25:18)
• Pitching Topics to Outlets (00:29:13)
• Conversion from Articles to Leads (00:32:09)
• Trends in Thought Leadership (00:37:20)

Topics discussed: Lauren Loreto, Brand Good Time, marketing agency, content marketing, web design, development, podcast, She's Busy AF, Lexie Smith, Pitchin' and Sippin' podcast, PR Bar Inc, top 20 in their 20s, brilliant PR expert, top female entrepreneur, trailblazer women leader, Growth Mode PR, Communications Agency, rebranding, positioning statement, thought leadership strategy, owned channels, earned channels, target audience, personal brand development, marketing, PR, synergy, authenticity, relatability, benefits of thought leadership, successful thought leadership strategy, challenges, opportunities, sustainability, building personal brand, leads, commitment, accountability, authoring articles, third-party outlets, HARO, Qwoted, journalists, pitching, educational content, earned media, paid contributor programs, AI, content creation, LinkedIn.

Chapters

1. EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith (00:00:00)

2. Building Thought Leadership for Founders (00:00:17)

3. Building Thought Leadership Strategy and Sustainability (00:13:57)

4. Navigating PR Strategies for Visibility (00:22:09)

5. Thought Leadership and Earned Media Trends (00:28:28)