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Death of Keywords and How AI Could Redefine Search with Justin Leigh of Workflow Labs
Manage episode 367379539 series 3452990
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In this episode of the Shift Click, your host Maaz Ahmed engages in a dynamic conversation with Justin Leigh, CEO of Workflow Labs, as they anticipate the "Death of a Keywords" at the hands of AI. Will NLP-backed AI redefine our online search experiences for good? During the podcast Justin discusses the future of search, particularly on platforms like Amazon, where natural language processing (NLP) is divorcing us from the limitations of character matching. This seismic shift in search methodology carries significant implications, even posing a potential threat to specific job roles for SEO professionals.
Justin also sheds light on how NLP and AI can combine to offer unparalleled benefits over traditional keyword search. Discover the wonders of generative search, which not only saves time but also provides superior results.
Join us for an enlightening and thought-provoking discussion as we explore what changes when keyword marketing systems evolve. At the end we’re left with looming questions such as when generative search will replace keyword search and how search a giant like Google will respond to this groundbreaking change.
Justin Leigh's article: https://www.linkedin.com/pulse/death-keyword-re-shuffling-500b-us-ecommerce-sales-justin-leigh/
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