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Fostering a culture of creativity within your organization

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Manage episode 254716914 series 2601030
Content provided by PwC Canada. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PwC Canada or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Shift podcast hits the road to attend the Adweek Brandstar Awards. During the event, host and PwC Canada’s , Executive Creative Director Jon Finkelstein sat down with three of the honorees who are changing the game in Canada when it comes to creating a captivating, customer-centric brand. The conversation featured:

  • Uwe Stueckmann: SVP, Marketing at Loblaw Companies Limited
  • Claudette McGowan: Chief Information Officer, Enterprise Technology Employee Experience at BMO
  • Stuart Lombard: Founder & CEO, ecobee

In the episode, these Canadian leaders define what innovation means to them, how to foster a culture of creativity, and focusing not only on the customer experience, but the employee experience to create a holistic brand culture that delivers on ROI.

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 254716914 series 2601030
Content provided by PwC Canada. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PwC Canada or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Shift podcast hits the road to attend the Adweek Brandstar Awards. During the event, host and PwC Canada’s , Executive Creative Director Jon Finkelstein sat down with three of the honorees who are changing the game in Canada when it comes to creating a captivating, customer-centric brand. The conversation featured:

  • Uwe Stueckmann: SVP, Marketing at Loblaw Companies Limited
  • Claudette McGowan: Chief Information Officer, Enterprise Technology Employee Experience at BMO
  • Stuart Lombard: Founder & CEO, ecobee

In the episode, these Canadian leaders define what innovation means to them, how to foster a culture of creativity, and focusing not only on the customer experience, but the employee experience to create a holistic brand culture that delivers on ROI.

  continue reading

56 episodes

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