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Content provided by Calvin Rosser & Steph Smith, Calvin Rosser, and Steph Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Calvin Rosser & Steph Smith, Calvin Rosser, and Steph Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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36. The Psychology of Pricing

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Manage episode 302168792 series 2933044
Content provided by Calvin Rosser & Steph Smith, Calvin Rosser, and Steph Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Calvin Rosser & Steph Smith, Calvin Rosser, and Steph Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.
They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.
If you find the psychology of money as fascinating as we do, give this episode a listen.
Love this episode? Give it a review at https://ratethispodcast.com/learn

  continue reading

83 episodes

Artwork
iconShare
 
Manage episode 302168792 series 2933044
Content provided by Calvin Rosser & Steph Smith, Calvin Rosser, and Steph Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Calvin Rosser & Steph Smith, Calvin Rosser, and Steph Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.
They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.
If you find the psychology of money as fascinating as we do, give this episode a listen.
Love this episode? Give it a review at https://ratethispodcast.com/learn

  continue reading

83 episodes

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