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Episode 69 | Building an Effective Online Marketing Strategy for Solo CEOs

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Manage episode 429315225 series 3299841
Content provided by Showing Up Solo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Showing Up Solo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy.

Walking you through every step of your potential client’s journey, Hannah explains how each cog in your marketing plan fits together and leads to a sale.

  1. Window Display - your social media and online presence.

  2. The Store - your website.

  3. The Sales Associate & Shoe - your email sequence and lead magnet.

  4. Making the purchase - client buying your service or booking a sales call.

Resources mentioned:

Free Guide: Crystalize Your Message: https://www.showingupsolo.com/free-resources#crystal

Foundations For Success Program: https://www.showingupsolo.com/foundations

Set Up For Success Program: https://www.showingupsolo.com/set-up-for-success

Want to support the show and help us bring you more free marketing advice?Buy our merchandise - https://www.showingupsolo.com/merchandise

Join our Patreon Membership for exclusive offers and bonus content - https://www.patreon.com/ShowingUpSolo

---- More Videos----

Subscribe to @showingupsolo

All Showing Up Solo videos: ⁠https://www.youtube.com/channel/UCRx9…⁠

--- Social Media ---

Instagram: @showingupsolo

LinkedIn: ⁠https://www.linkedin.com/company/show…⁠

--- Website ---

⁠www.showingupsolo.com⁠

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 429315225 series 3299841
Content provided by Showing Up Solo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Showing Up Solo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy.

Walking you through every step of your potential client’s journey, Hannah explains how each cog in your marketing plan fits together and leads to a sale.

  1. Window Display - your social media and online presence.

  2. The Store - your website.

  3. The Sales Associate & Shoe - your email sequence and lead magnet.

  4. Making the purchase - client buying your service or booking a sales call.

Resources mentioned:

Free Guide: Crystalize Your Message: https://www.showingupsolo.com/free-resources#crystal

Foundations For Success Program: https://www.showingupsolo.com/foundations

Set Up For Success Program: https://www.showingupsolo.com/set-up-for-success

Want to support the show and help us bring you more free marketing advice?Buy our merchandise - https://www.showingupsolo.com/merchandise

Join our Patreon Membership for exclusive offers and bonus content - https://www.patreon.com/ShowingUpSolo

---- More Videos----

Subscribe to @showingupsolo

All Showing Up Solo videos: ⁠https://www.youtube.com/channel/UCRx9…⁠

--- Social Media ---

Instagram: @showingupsolo

LinkedIn: ⁠https://www.linkedin.com/company/show…⁠

--- Website ---

⁠www.showingupsolo.com⁠

  continue reading

72 episodes

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