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記者茶水間26. 不只有大數據!美妝如何導入3D列印、AR技術,引領產品革新?

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Manage episode 336533556 series 2904100
Content provided by 數位時代 Business Next. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 數位時代 Business Next or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

萊雅成立科技公司孵化器、資生堂開起科技概念店?在數位轉型、Z世代崛起的浪潮下,為何美妝品牌都開始大力擁抱科技?又有哪些新奇的行銷新招呢?
本集記者茶水間由《數位時代》編輯錢玉紘、記者邱品蓉對談,揭開美妝產業導入科技背後的行銷新招!
1:15 萊雅近期推出了哪高科技美妝產品?擁抱數位轉型,萊雅辦公室現在長這樣?
5:46 美妝品牌為何要大幅進行數位轉型?Z世代為何這麼重要?
6:45 品牌關聯性為何這麼重要?台灣哪裡有資生堂新店型,又有哪些新體驗呢?
11:12 AR試妝為何這麼夯?訊連旗下小金雞完美移動為何能做到上市?
13:50 面膜也能客製化?愛茉莉太平洋集團連精華液都能照基因量身打造,他們是怎麼做到的?
➤➤➤Meet Greater South!新創大南方展會
8/26(Fri.)-8/27(Sat.) @高雄展覽館南館
免費觀展立即報名>>https://bnextmedia.pros.is/4ck464


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635 episodes

Artwork
iconShare
 
Manage episode 336533556 series 2904100
Content provided by 數位時代 Business Next. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 數位時代 Business Next or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

萊雅成立科技公司孵化器、資生堂開起科技概念店?在數位轉型、Z世代崛起的浪潮下,為何美妝品牌都開始大力擁抱科技?又有哪些新奇的行銷新招呢?
本集記者茶水間由《數位時代》編輯錢玉紘、記者邱品蓉對談,揭開美妝產業導入科技背後的行銷新招!
1:15 萊雅近期推出了哪高科技美妝產品?擁抱數位轉型,萊雅辦公室現在長這樣?
5:46 美妝品牌為何要大幅進行數位轉型?Z世代為何這麼重要?
6:45 品牌關聯性為何這麼重要?台灣哪裡有資生堂新店型,又有哪些新體驗呢?
11:12 AR試妝為何這麼夯?訊連旗下小金雞完美移動為何能做到上市?
13:50 面膜也能客製化?愛茉莉太平洋集團連精華液都能照基因量身打造,他們是怎麼做到的?
➤➤➤Meet Greater South!新創大南方展會
8/26(Fri.)-8/27(Sat.) @高雄展覽館南館
免費觀展立即報名>>https://bnextmedia.pros.is/4ck464


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  continue reading

635 episodes

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