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How to Grow Your Side Hustle on LinkedIn, with Portia Obeng.
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In this episode, I'm joined by Portia Obeng, a social media strategist and LinkedIn coach, to discuss how to grow your side hustle using LinkedIn.
We dive into Portia's journey from employee to entrepreneur, the importance of leveraging LinkedIn for your side hustle, and practical tips for building a strong LinkedIn presence.
Portia also shares insights on finding your ideal client, navigating employer-employee dynamics regarding personal branding, and handling conflicts of interest. Plus, learn about Portia’s exciting upcoming projects and her final piece of advice for those looking to shine on LinkedIn.
Tune in to gain valuable strategies to elevate your side hustle!
Chapters:
- Introduction & Guest Introduction (0:00 - 1:30)
- Portia’s Journey from Employee to Entrepreneur (1:30 - 4:30)
- Leveraging LinkedIn for Side Hustles (4:30 - 8:30)
- Building LinkedIn Presence Through Content and Engagement (8:30 - 12:00)
- Finding and Attracting Your Ideal Client on LinkedIn (12:00 - 15:00)
- Employer-Employee Dynamics and Personal Branding (15:00 - 18:00)
- Handling Conflicts of Interest and Platform Alternatives (18:00 - 21:00)
- Portia’s Upcoming Projects and Final Advice (21:00 - 24:00)
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Portia Obeng is a social media strategist and LinkedIn coach with over 10 years of experience in social media strategy and content management. She started before Snaps were chatted, Instagram had stories, and Tiks were toked; and her current specialties are Instagram and LinkedIn. She helps students, professionals, and small and medium-sized businesses leverage the power of LinkedIn. Portia loves being Ghanaian, spicy food, dancing, roller skating, live music, listening to podcasts, experiencing new countries, and reading a good book (preferably on a beautiful beach in Ghana).
Connect with Portia:
LinkedIn
TikTok
LinkedIn GLOW-UP Course
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Remember! If you're listening on your phone, TEXT ME from the link at the beginning of the episode description.
I can't WAIT to hear from you. - CJ💜
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