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108: Niche Down To Grow Your Business
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While starting or growing your side hustle, do you ever feel like a small fish in a very big pond? Then niche down to grow your business. That’s what Mark Des Cotes has done!
Mark is a graphic designer who transformed his full-time design business by starting a specialized side hustle in podcast branding. Today Mark shares his journey of niching down, providing insights on how he identified an opportunity in the podcast space, launched 'podcastbranding.co,' and became a recognized specialist.
He shares;
- the benefits of focusing on a niche,
- how he did it,
- the importance of networking, and
- how positioning yourself as an expert can allow you to charge premium prices.
We also cover practical tips for anyone looking to grow a side hustle through niching down.
Plus a bonus…Mark reveals telltale signs of amateur graphic design mistakes we need to avoid.
Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!
Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/108
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