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56: How To Apply "Brain Glue" To Increase Sales, with James I Bond
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James I Bond is going to tell us how to trigger the right side, emotional side of the brain to boost the performance of our ads, emails, social media posts, and one-on-one presentations….with the ultimate goal of achieving blockbuster sales.
James is one of America’s leading behavioral management and business marketing specialists who over the past 30 years has worked with a who’s who of American business, including Warren Buffet and Costco founder Sol Price.
Drawing from his book Brain Glue, James teaches us the steps to “light the fire of desire in your buyer,” with lots of real world examples where these techniques have been used to jaw-dropping success.
What You’ll Hear:
03:10 The idea for the book, “Brain Glue”
05:04 90% of all decision-making happens when you trigger the right side of the brain
05:44 Starting a “passion box” to deposit quotes, etc. that had an emotional impact
07:50 The backstory of John Gray changing his book title to Men Are From Mars, Women Are From Venus
09:55 Starting to analyze “why” the content in the passion box was so effective
10:20 Uncovering why names like “Shark Tank” and “Rocky Road” ice cream are memorable
11:29 Brain Glue tools: Metaphors, analogies, alliteration, humour
12:05 Why the name “Squatty Potty” has been effective
13:29 The “Lawnmower” example of humour in a name
14:41 The impact of changing the company name to, “Big Ass Fans”
16:20 How James came to change the name of his book to Brain Glue
18:23 Tips for left-brain, analytical type people to come up with these creative names and pitches
24:04 Because humour triggers oxytocin to be released in the bloodstream, it’s a Brain Glue tool
24:43 Another tool is “chiasmus”
25:29 The downturn of Wonder Bread
27:31 The “Got Milk?” campaign and the reason it didn’t increase milk sales
29:00 The origins of the hotel chain name, “Holiday Inn”
29:54 James discovers the page, “Mommy Needs Vodka” and why he became a fan
32:25 James’s #1 tip
Takeaway:
33:30 To rethink your product names, taglines, or to come up with a new company name, here’s a recap of his steps to apply Brain Glue
33:43 Start by filling in the blank, “It’s just like…”
34:02 Write out a logical title or description
34:10 Come up with words that rhyme (and alliteration)
34:28 Apply humour
34:40 Why you want to brainstorm with others
Connect with James:
Connect with Joan:
https://www.instagram.com/joanposivy/
https://www.facebook.com/posivy/
https://www.sidehustlehero.com/about/
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