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68: How To Do Your Own Brand Audit (and why you need it!) with Sierra Janisse
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Whatever product or service you’re offering to the world, you want it to get noticed, to stand out from the rest. That’s what this episode is going to help you to do.
Sierra Janisse is a brand, website, and funnel designer.
In this episode, you’ll learn more than just how to do your own brand audit!
You’ll also discover,
- no-cost DIY tips for polishing your brand,
- making your website more “hospitable” to potential clients,
- leveraging your website through 5 ways to boost client conversion (that DON’T require hiring a designer),
- actionable tips for email marketing and growing your list in the “age of inbox overwhelm,”
- and clear guidance on where to start with all the above!
What You’ll Hear:
04:59 “Elementor,” a long-time favourite
06:23 Balancing full-time teaching with a growing side hustle
07:43 The decision to leave teaching
08:32 The mistake Sierra made that cost her money
08:49 Offering free services to build your portfolio is fine….to a point
09:43 How to raise your rates
10:36 The feeling of getting paid from the first client
11:05 First contract hires - accountant and lawyer
13:16 The importance of clear, thorough contracts - it avoids “scope creep”
14:38 What “holistic” branding is
15:45 How to do your own “brand audit”
18:35 Overcoming decision fatigue
19:20 5 ways to boost client conversion…that don’t require hiring a designer!!!
19:50 Your website should be making you money
20:06 What is your website goal? (yes, you need to have one!)
21:17 Have a call to action - and the best place to put it
22:04 Client/Website hospitality - how not to be annoying
23:33 When and how to use popups on your website
25:40 How and why to use the “3-step marketing method” on your website
27:15 Consider the traffic sources of your website
29:26 Breaking through email overwhelm - building your email list
30:59 What not to do in your emails
31:30 What (and how) to adjust if people are unsubscribing from your list
33:05 The value of storytelling in your emails…and guidance on how to do it
34:49 Where do I start??? It’s not on improving your weaknesses
36:30 Sierra’s best tip to inspire you to action
Takeaway
38:18 Life is happening now - not when the goal is achieved
39:06 The secret sauce of life
Joan's Online Masterclass to help you achieve your side hustle goals:
Turn Your Thoughts Into Wanted Things:
https://courses.joanposivy.com/p/turn-your-thoughts-into-wanted-things
Connect with Sierra:
https://www.sierralindesign.com/
https://www.instagram.com/sierralindesign/
https://www.facebook.com/groups/sierralindesign
Connect with Joan:
https://www.instagram.com/joanposivy/
https://www.facebook.com/posivy/
https://www.sidehustlehero.com/about/
Be on the show!
103 episodes
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