132: From YouTube Sensation to Beauty Pioneer: Rochelle Graham Campbell of Alikay Naturals


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By Nicaila Matthews Okome. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today in the guest chair we have Rochelle Graham-Campbell. Coined a “beauty pioneer” by Essence Magazine, Rochelle is the CEO & Co- Founder of Alikay Naturals.

From struggling college student to YouTube sensation with over 16 million views, Rochelle is a Millennial Beauty Boss who made “getting to the root of you” her mission when she took an $100 initial investment that she earned waiting tables to convert her kitchen into her first laboratory.

Composed of the richest natural & organic ingredients, Alikay Naturals is one of the fastest growing beauty brands. The award-winning products are currently available at select Target, Rite Aid, Walmart, JC Penney and CVS stores.

On today’s episode we get into:

  • Her early entrepreneurial endeavors
  • How waiting tables at Olive Garden and throwing newspapers funded the early stages of her business
  • How she grew Alikay Naturals into one of the fastest growing beauty brands

Listen on Apple Podcasts, Soundcloud, Stitcher

This episode is brought to you by:

HoneyBook. Head over to HoneyBook.com use promo code HUSTLEPRO for 50% off your first year.

Skillshare. Get 2 months of Skillshare FREE. To sign up, go to Skillshare.com/sidehustlepro

Links mentioned on this episode

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Social Media Info

AlikayNaturals - @alikaynaturals

Rochelle (blackonyx77) - @blackonyx77

Side Hustle Pro – @sidehustlepro


170 episodes