409: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand

Side Hustle Pro

This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.

In this episode she shares:

• How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target
• The ins and outs to becoming a licensed character brand, and the major benefits that come along with it
• Why she doesn’t solely rely on social media for marketing and what really helped put her on the map

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/
• April Showers Instagram: https://www.instagram.com/gotaprilshowers/
• Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial
• Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/
• April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/
• Afro Unicorn Website: https://afrounicorns.com/

This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.

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Guest Social Media Info

• April Showers Instagram: https://www.instagram.com/gotaprilshowers/
• April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/

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