Episode 18: Revolutionizing Plant Based Products: From Family Kitchen to Market Success

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Welcome to Episode 18 of the SideHustle SideHustle Podcast!
In this episode, we're honored to feature Tak Yamada and Mayumi Bae, the visionary founders of the Plant Based WORKSHOP—creators of the award-winning vegan ramen that’s captivating taste buds across Canada.
The story of Plant Based Workshop begins with their ancestors in Japan, where the art of crafting delicious and nourishing meals has been passed down through generations. When their father passed away from an illness, Tak and Mayumi believed more than ever in the power of food to improve lives and bring people together. This belief fueled their desire to share more diverse options in the plant-based world, starting with a small café and big dreams.
Tak , Mayumi & Hanaca have taken this rich culinary tradition and infused it with their unique twist, focusing on plant-based ingredients that not only taste amazing but also promote health and well-being. Their deep roots in Japanese culture and dedication to quality have come together to create a plant-based, Japanese-inspired meal experience like no other.
Join us as we explore their journey of building a family-owned business, innovating in the food industry, and overcoming the challenges of scaling a sustainable, successful brand.
Mission:
Reinventing the World of Plant Based Products by Creating Convenient, Mind Blowing Flavors.
Key Topics:
► The Power of Food: How plant-based cuisine can improve lives and bring people together.
► Japanese Culinary Tradition: Infusing generational culinary knowledge with modern plant-based innovation.
► Family Business: Building and scaling a successful family-owned business in the food industry.
► Struggles and Resilience: Overcoming personal loss, industry challenges, and the hardships of entrepreneurship.
► Food Industry Challenges: Navigating industry volatility, market research, and innovation.
► Entrepreneurial Inspiration: Turning a small café with big dreams into an award-winning brand.
► Recommended Books: Essential reads for mastering negotiation, communication, and small business success.
In addition to their inspiring story, don’t miss out on these essential books recommended for listeners:
1. "Never Split the Difference" by Chris Voss - Master the art of negotiation with this insightful guide from a former FBI hostage negotiator.
2. "How to Win Friends and Influence People" by Dale Carnegie - Unlock the secrets of effective communication and building strong relationships.
3. "The E-Myth Revisited" by Michael Gerber - Discover why most small businesses don’t work and what to do about it.
🔗 Watch the Podcast Video Here 👇👇👇
https://youtu.be/yoUQ2HIPS_g
🔗 Connect with Plant Based WORKSHOP. 👇👇👇
Website: https://plantbasedworkshop.com/
Instagram: https://www.instagram.com/plantbasedworkshop/
LinkedIn: https://www.linkedin.com/company/the-plant-based-workshop
Tiktok: https://www.tiktok.com/@UCBmNbXYYUoFkzVnkypA3Rhg
Youtube: https://www.youtube.com/@UCBmNbXYYUoFkzVnkypA3Rhg
🔗 Connect with MrTaxes.ca 👇👇👇
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