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21. Matt Lionetti: Building a Personal Brand on Social Media Through Organic Growth And Without Going Viral
Manage episode 344102871 series 3288293
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Matt Lionetti is a real estate agent and content creator with The Agency in Toronto, Canada. Matt has built his brand on funny, clever, and sometimes polarizing content that, whether you like it or not, demands your attention. Earning millions of organic views on social media, his unconventional approach has landed him on some of the biggest stages speaking with Ryan Serhant, Gary Vaynerchuck and Tom Ferry. Matt has forged his own path and has become a fan-favourite among agents and clients alike.
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