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How to get Marketing & Sales Speaking the Same Language

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Manage episode 388945068 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matthew Ward, Managing Director and Partner at Boston Consulting Group. Scott Rhodes, Associate Director at Boston Consulting Group. These speakers from the Demand Gen Summit will talk about how to create more alignment between your marketing and sales teams by speaking the same language. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:34 - Introduction.

4:01 - Building connectivity between marketing and sales.

5:29 - Challenges around leads and marketing-sales handoff.

7:18 - Finger pointing and lack of relationship between teams.

10:15 - Discussion on trust building and data trust.

15:12 - How to analyze deal closures, messaging effectiveness, and historical data in sales

21:50 -Ensure there is a proper flow of opportunities for marketing and sales.

22:50 - Have clear definitions of client interactions.

26:10 - Address customer churn and the importance of evolving insights and data views.

31:34 - Closing Remarks.

  continue reading

161 episodes

Artwork
iconShare
 
Manage episode 388945068 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matthew Ward, Managing Director and Partner at Boston Consulting Group. Scott Rhodes, Associate Director at Boston Consulting Group. These speakers from the Demand Gen Summit will talk about how to create more alignment between your marketing and sales teams by speaking the same language. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:34 - Introduction.

4:01 - Building connectivity between marketing and sales.

5:29 - Challenges around leads and marketing-sales handoff.

7:18 - Finger pointing and lack of relationship between teams.

10:15 - Discussion on trust building and data trust.

15:12 - How to analyze deal closures, messaging effectiveness, and historical data in sales

21:50 -Ensure there is a proper flow of opportunities for marketing and sales.

22:50 - Have clear definitions of client interactions.

26:10 - Address customer churn and the importance of evolving insights and data views.

31:34 - Closing Remarks.

  continue reading

161 episodes

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