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The rule of 5 not 50 when starting a corporate sponsorship outreach strategy(Part 1)
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In this episode of Sipping Tea with Sabrina, Sabrina chats with Lori Zos-Kraska, founder and CEO of Growth Owl LLC, a company that helps nonprofits build relationships with corporate sponsors. Lori explains the “rule of five, not 50”, a strategy to increase sponsorship success by focusing on building strong relationships with a smaller, highly qualified group of potential sponsors. Sabrina and Lori dive into the benefits of this approach, including increased response rates and avoiding overwhelm, and they discuss practical tips for identifying potential sponsors, crafting compelling proposals, and building lasting relationships. Don’t miss this insightful episode for tips to supercharge your nonprofit’s fundraising efforts!
Remember to check out the Nonprofit Professionals Exchange Facebook group for more valuable resources and to connect with fellow nonprofit professionals.
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