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Speaking to Associations - Getting Paid for your Expertise // Jenn Espinosa-Goswami
Manage episode 397568446 series 3508742
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Kirsten and Jeanne are joined by Jen Espinosa-Goswami from Weightless LLC, an ACC, MAL, and IFC-certified holistic coach. Jen specializes in helping small businesses leverage their expertise through paid public speaking. As a coach of the year finalist from the International Association of Women, Jen shares her insights on speaking to associations and getting paid for your expertise.
Crafting a Signature Speech:
Jeanne seeks advice on creating a signature speech, prompting Jen to clarify that it's more than just sharing personal stories. A signature speech should align with your business goals and resonate with your audience. Jen offers a loose template, emphasizing mind mapping and customization for effective delivery.
Speaking to Associations:
The discussion shifts to the nuances of speaking to associations. Jen highlights the differences in approach compared to corporate or entrepreneurial audiences. Associations provide opportunities for visibility, and Jen shares strategies to navigate their volunteer-driven structure and application processes.
Exploring Unique Associations:
Jen and the hosts discuss the vast array of associations, from truckers to knitting enthusiasts, emphasizing that there's an association for everyone. She encourages exploring niche markets within associations for endless referral opportunities.
Earning from Speaking Engagements:
The conversation pivots to getting paid for speaking. Jen explains the dynamics of free speaking for lead generation versus getting paid upfront. While some build entire businesses through free speaking, Jen advocates for a balanced approach, combining paid engagements and sales after speaking.
Increasing Authority Through Paid Speaking:
Jeanne questions if being a paid speaker enhances authority and subsequently increases audience interest in buying. Jen affirms that being a paid speaker boosts credibility, positions speakers as experts, and recommends a balanced approach to selling from the stage.
Selling Without Being Sleazy:
The hosts seek tips on selling without coming off as sleazy. Jen introduces the concept of "seeding," subtly introducing the idea of an offer throughout the presentation. By informing the audience early and providing value, speakers can authentically offer products or services without feeling salesy.
Tune in next week for another episode of Six Figure Business Mastery, where Kirsten and Jeanne bring you more expert insights to elevate your business game.
Helpful Links:
Mastering Online Marketing for Entrepreneurs
Double Your Income with a Marketing VA, even on a tight budget
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