It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 305: Future Proofing Promo with Denise Taschereau, CEO, Fairware
Manage episode 399946998 series 167900
Content provided by skucast - the official podcast of commonsku. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by skucast - the official podcast of commonsku or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Denise is the CEO and co-founder of one of the industry’s most respected brands, Fairware. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently a board member of Promotional Products Association International (PPAI) and also a board member of Promocares, a group working to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry.
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Manage episode 399946998 series 167900
Content provided by skucast - the official podcast of commonsku. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by skucast - the official podcast of commonsku or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Denise is the CEO and co-founder of one of the industry’s most respected brands, Fairware. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently a board member of Promotional Products Association International (PPAI) and also a board member of Promocares, a group working to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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