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Decoder Ring: The Invention of Hydration
Manage episode 295569085 series 2355368
Content provided by Slate Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slate Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
To say that hydration is an invention is only a slight exaggeration. Back in the 1970’s and ‘80s, no one carried bottled water with them, but by the ‘90s it was a genuine status object. How did bottled water transform itself from a small, European luxury item to the single largest beverage category in America? It took both technological innovation, but even more importantly it took savvy marketing from brands like Gatorade and Perrier to turn the concept of hydration, and dehydration into problem they could solve via their wares. Today, hydration has branched out from athletics to wellness to skincare, but the actual science behind all of it is pretty sketchy. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more.
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Manage episode 295569085 series 2355368
Content provided by Slate Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slate Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
To say that hydration is an invention is only a slight exaggeration. Back in the 1970’s and ‘80s, no one carried bottled water with them, but by the ‘90s it was a genuine status object. How did bottled water transform itself from a small, European luxury item to the single largest beverage category in America? It took both technological innovation, but even more importantly it took savvy marketing from brands like Gatorade and Perrier to turn the concept of hydration, and dehydration into problem they could solve via their wares. Today, hydration has branched out from athletics to wellness to skincare, but the actual science behind all of it is pretty sketchy. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Similar to Slate Daily Feed
Join Larry Mantle weekdays for lively and in-depth discussions of Los Angeles and Southern California news, politics, science, entertainment, the arts and more. More AirTalk at www.kpcc.org.
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
The Inquiry gets beyond the headlines to explore the trends, forces and ideas shaping the world.
…
continue reading
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…
continue reading
Imaginary Worlds sounds like what would happen if NPR went to ComicCon and decided that’s all they ever wanted to cover. Host Eric Molinsky spent over a decade working as a public radio reporter and producer, and he uses those skills to create thoughtful, sound-rich episodes about science fiction, fantasy, and other genres of speculative fiction. Every other week, he talks with comic book artists, game designers, novelists, screenwriters, filmmakers, and fans about how they craft their world ...
…
continue reading
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.
…
continue reading
Melvyn Bragg and guests discuss the ideas, people and events that have shaped our world.
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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…
continue reading
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