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Ep. 92: Evils of Nectar's Forever Warranty at Retail

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Manage episode 228267414 series 1128969
Content provided by SleepGeek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SleepGeek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Like many digitally native brands, Nectar started by selling online. Recently, the upstart moved into retail and started selling at Mattress Warehouse’s 250 stores. Nectar guarantees their product “for as long as you own the mattress.” In this episode Dos Marcos dig into the impact on retailers and RSAs when navigating the sale of a lifetime warranty. Will consumers be confused why a $3,500 mattress has a 10-year warranty while the $699 Nectar has a forever guarantee? Share your thoughts at Facebook.com/DosMarcosPodcast.
  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 228267414 series 1128969
Content provided by SleepGeek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SleepGeek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Like many digitally native brands, Nectar started by selling online. Recently, the upstart moved into retail and started selling at Mattress Warehouse’s 250 stores. Nectar guarantees their product “for as long as you own the mattress.” In this episode Dos Marcos dig into the impact on retailers and RSAs when navigating the sale of a lifetime warranty. Will consumers be confused why a $3,500 mattress has a 10-year warranty while the $699 Nectar has a forever guarantee? Share your thoughts at Facebook.com/DosMarcosPodcast.
  continue reading

8 episodes

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