Natalie Holloway - from marketing exec to fashion-forward fitness brand

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How do you go from a job marketing major global brands, to taking the leap to build your own brand and creating some of the most stylish fitness accessories in the world? Co-Founder and CEO of Bala Natalie Holloway shares with Host Elle Ferguson how the idea for her fashion-forward fitness products came about after a yoga retreat, a big dream and a sketch on the back of a napkin! *Spoiler alert* This episode contains stories about what it's like to have all the sharks vying to be your partner on Shark Tank, when Natalie knew it was time to shake up the outdated 80's style weights and add some fun to working out, and why it’s so important to stay true to your brand vision even when everyone else is trying to copy you!

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