Episode 673: Connections and collaborations to build a solid market presence in northeast Ohio, with Emily Pek of Frayed Knot Farm

Slow Flowers Podcast

https://youtu.be/O-dQ36H_K1E?si=Z0CpuSA9D21iwMTQ Emily Pek of Frayed Knot Farm recently contributed an essay to Slow Flowers Journal’s Summer 2024 issue, sharing her philosophy on the importance of community connections for sustaining a vibrant cut flower business that has served the greater Cleveland area for the past seven years. We invited Emily to discuss her story and her journey with the Slow Flowers Podcast – and I’m excited for you to join us today. Emily Pek, Frayed Knot Farm Let’s jump right into today’s interview with Emily Pek of Frayed Knot Farm. The mission of Frayed Knot Farm is to grow beautiful, diverse, cut flowers and herbs that share stories, bring joy, and support equitable and regenerative farming. An abundance of flowers from Frayed Knot Farm As owner-founder Emily has a passion for systems thinking and agriculture, both of which led to an apprenticeship in Brooklyn, NY in 2016 where she learned how to farm while studying food justice. Upon returning to her deep roots in Cleveland, she worked at various farms and started Frayed Knot in 2017. The land that Frayed Knot resides on was previously stewarded by her grandparents, who have been part of the community for close to a century. Frayed Knot Farm's Community partnerships Frayed Knot Farm is located 30 miles east of downtown Cleveland and grows over 100 varieties of annual and perennial flowers and foliage on less than an acre. Using hand scale and regenerative farming practices, the flowers produced and foraged are offered in CSA bouquet subscriptions, wholesale for purchase by florists, and supply events and workshops. Follow Frayed Knot Farm on Instagram and Facebook Read Emily's "With Heart" essay, recently published in Slow Flowers Journal. Slow Flowers Journal SUMMER 2024_Emily PekDownload Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our new lead sponsor for 2024-2025, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com. Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you'll want to check out the course offerings at thegardenersworkshop.com. Slow Flowers Podcast Turns 11! Today is cause for celebration – we are commemorating the 11th anniversary of the Slow Flowers Podcast, the original floral podcast that we’ve produced and hosted for you ever since our debut on July 23, 2013! That means today’s episode is our 574th consecutive weekly program highlighting the people, farms, florists, and flowers of the Slow Flowers Movement. Thank you for supporting this storytelling project for more than a decade – now, in its 11th season! I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the imp...