Episode 18: Ryan Birkicht on incentivizing bike commuting

Slow Guy On The Fast Ride

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2y ago 31:50

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PeopleForBikes Director of Enterprise Partnerships Ryan Birkicht thrives on messaging. It's fortunate, then, that his day job is to convince more companies to get people riding bikes and leaving the car behind. The message is a great one, as any cyclist can attest. But in today's Climate climate, it's also a vital message to save the future of our society, and our planet.

No pressure, right?

On this episode of the Slow Guy on the Fast Ride podcast, Birkicht walks us through the process of getting your workplace set up with an incentive program. He also gives us a sense of the benefits, not only for employees who take on the challenge, but also the workplaces that provide it.

Ultimately, PeopleForBikes is aiming to create a healthier world with the incentive program. And it's clear there's power in numbers. The program serves the dual function of getting more people on bikes, and with increased numbers comes increased influence. That could help PeopleForBikes advocate for better infrastructure in the United States.

To learn more about the PeopleForBikes ride benefit programs specifically, check out enterprise.ridespot.org. There you'll find the template for pitching a business to add the PeopleForBikes benefit, a pricing calculator, and blog content about successful programs in place already.

You can also visit Peopleforbikes.org for the overall mission and program details. You can also find more information on the broader work that the organization undertakes to support cycling in the United States.

If you want to reach out to Ryan directly to learn more about PeopleForBikes initiatives, you can email him at ryan@peopleforbikes.org.

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