Episode 4: Is it a good idea to start a bike business?

Slow Guy On The Fast Ride

Both Michael Pryde — founder of Chapter 2 Bikes in New Zealand — and Mike Yakubowicz — founder of Bridge Bikes in Canada — started bike businesses knowing full well that the big dogs rule the yard. Specialized, Giant, Trek, Cannondale...the big boys take up much of the floor space in bike shops, on the group rides, and in the pro peloton.
So why start a bike business at all? What can a small, upstart company offer that the big dogs can't?
On this episode of the Slow Guy on the Fast Ride podcast, Chapter 2's Michael Pryde talks about what sets his boutique brand apart and how he approached positioning his business to offer customers something they couldn't find elsewhere.
After the break, Mike Yakubowicz gives us the skinny on his new brand, Bridge Bikes, that has taken a new approach to the startup phase. Yakubowicz used investment funds to build a state of the art facility capable of producing the products he needed in-house. It's a new approach to an old idea: Start small to build the best product possible.
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