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Lead Magnet Breakthrough: How Simple Beats Robust
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In this episode of the Attention Podcast, host Dan Sanchez interviews guest Ryan Baker about the success he had with his lead magnet. Ryan shares how he created a fully done-for-you client onboarding process in a spreadsheet, which became his top post on LinkedIn. He received a lot of engagement, generated leads, and built valuable relationships with potential clients. Ryan recognized the importance of onboarding in marketing agencies and decided to give away valuable information for free, with the intention of charging for implementation. By understanding the problem and providing a solution, he was able to attract clients and generate revenue.
Links Mentioned:
• Agency Overhaul - New Client Onboarding Process: https://docs.google.com/spreadsheets/d/1WktwSVRLP2fKc0F_0S6xijwk4Vs8_bJZwb7hixphF5A/edit#gid=1133835324
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