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Paying it forward with Goodwill Wine
Manage episode 313902135 series 3285619
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David Laity is Founder & CEO of Goodwill Wine. Goodwill Wine is a certified social enterprise donating 50% of its profits to charities chosen by its customers. Inspired by the outpouring of support following the Black Saturday Bushfires, David Laity decided to pay it forward and create a business that would harness the power of positive drinking.
With labels like 'Love your work' and 'You deserve this', they spread good will up and down the value chain.
We speak about social enterprise, the profit distribution model, attracting investment, social certifications and understanding customer motivations.
This interview is part of the Small business, Big impact series, recorded 17 November 2021.
Resources mentioned:
- Goodwill Wine - buy some wine, subscribe to the newsletter, or contact David at https://goodwillwine.com.au/
- Social Traders Certification and Social Enterprise Finder - https://www.socialtraders.com.au/
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