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230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business.
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Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. “You MUST meet this guy”, were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice alongside Donald Trump, as well as host of his own podcast (gotta love that!) called All Business.
During my fireside chat with Jeffrey Hayzlett, you’ll discover:
- Why there’s never been a better time to market your business
- Why your a moron if you’re not using social media
- That podcasting is seriously about to hit its straps
- The key marketing lesson from Donald Trump and Gene Simons
- Why the new marketers are producers (not just editors) as Seth says
- There’s no difference between a Main Street and Wall Street business except the number of zeroes
- Why getting over it is such a must-have attitude if you’re to succeed in business
- Plus so much more
Plus I share some insights from an exclusive webinar I ran this week for Small Business Big Marketing Forum Members only. It was all about how to generate more business through LinkedIN with Mr LinkedIN himself, UK-based Mark Williams.
Yep, it’s another big show. Let’s get stuck right into episode 230 of Australia’s #1 marketing show. Go!
Today’s Episode Sponsors (please support them)
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Resources & links mentioned in this episode
- Hayzlett Group official website
- Need a marketing speaker? Book Tim Reid.
Tweetables – Share The Love
‘The only difference between a Main St & Wall St business is the number of zeros’…
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‘If you’re in business and not using social media, you’re a moron’ @JeffreyHayzlett #socialmedia
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‘Social media is the biggest use of O.P.M. ever (Other People’s Money)’ @JeffreyHayzlett
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This guy was responsible for a $17 BILLION marketing budget! Poor thing ;0)
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‘The new marketers are now producers’ @JeffreyHayzlett
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The money drove this guy to podcasting!
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‘Adapt, change or die.’ @JeffreyHayzlett
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‘By deeply contemplating higher aims, we energise ourselves to pursue them’ @BrendonBuchard
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My Top 6 Marketing Tips from my chat with Jeffrey Hayzlett:
- There’s no difference between a Main Street business and a Wall Street business – just the number of zeros.
- If you’re not doing social media, you’re a moron!
- The new marketers are not just editors (as Seth says) but are producers.
- The aggregation of podcasting and videos means it will get even easier to target your niche.
- Adapt, change or die. If you’re not growing, you’re dying.
- If you make a mistake in business, get over it. No one’s going to die!
Over to you!
Let me know YOUR #1 takeaway from this episode by leaving a comment below.
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