Mastering Sales Funnels: The Key to Driving Business Growth | Karen Grill

Small Business Pivots

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Ever wondered how to truly master the customer journey within your business? Join us for an enlightening conversation with Karen Grill, a seasoned business coach and strategist with over 15 years of experience. Karen helps us uncover the essentials of sales funnels, dispelling common myths and illustrating their crucial role in guiding customers from first contact to final sale. You'll learn how to map out the customer path effectively by starting with the end goal in mind and working backwards, whether through simple call scheduling links or more complex systems designed to move potential clients into controlled environments like email lists.
For all the entrepreneurs out, this episode is a must-listen. We dive into practical strategies for creating and optimizing sales funnels that save time and boost efficiency for your small business. Discover how to navigate new email authentication rules from Google, Yahoo, and Microsoft to ensure your emails reach their intended audience. Karen shares insights into the high ROI of email marketing and the importance of building an email list organically before considering paid ads. She highlights the significant impact professional assistance can have on setting up successful email funnels.
Finally, we explore innovative marketing strategies using tools like chat GPT. Learn why providing the right context to chat GPT is critical for generating valuable content and how to use it for brainstorming and editing rather than primary content creation. Karen emphasizes creating compelling messages that speak directly to your audience's needs and pain points, rather than focusing solely on keyword optimization. This episode is packed with actionable insights and strategies to help small business owners master the art of sales funnels and enhance their marketing efforts.
Karen Grill: Business Coach & Funnel Optimizer
Website: https://karengrill.com/
LinkedIn: https://www.linkedin.com/in/karengrill1/
Facebook: https://www.facebook.com/karenagrill
Instagram: https://www.instagram.com/karenagrill/
Free Email Opt-In Audit: https://docs.google.com/forms/d/1moDzYRlGxZjKkwY10hU0IK2zcqu7P6jS_Nvl9u5cr5Q/edit
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Chapters

1. Understanding Funnels in Business (00:00:00)

2. Navigating Sales Funnels in Business (00:07:03)

3. Email Authentication and Funnels (00:12:08)

4. Effective Marketing Strategies for Small Businesses (00:17:07)