Navigating Loss While Building a Publishing Empire | Everett O'Keefe

Small Business Pivots

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Can writing a book truly transform your business and elevate your authority? We promise you'll find the answers in our enlightening conversation with Everett O'Keefe, founder of Ignite Press and a seasoned hybrid publisher. Everett's compelling journey from a vocational rehab counselor to a bestselling author and publisher offers invaluable insights into the power of publishing. From co-founding a marketing venture to creating a bestselling book on video marketing, Everett shares the pivotal moments that led him to recognize the profound impact of authorship on business success.
What happens when you lose a business partner and best friend? Everett opens up about the emotional and logistical challenges he faced after the loss of his business partner, John. With the help of a supportive mastermind group, Everett navigated through complex decisions, from closing business divisions to managing cash flow issues. He shares how strategic choices about outsourcing and in-house production, along with assembling the right team, were crucial in steering his business toward a profitable future in publishing.
Discover the transformative benefits of mastermind groups and the often-overlooked advantages of writing a book. We dive into personal stories and real-life success cases, like Cindy's remarkable rise in the medical tourism industry. The episode underscores how books are more than just marketing tools; they build trust, enhance your profile, and attract better clients. Learn how authorship can significantly boost your credibility and open new opportunities, making this episode a must-listen for business owners, coaches, and consultants aiming to leverage the power of publishing for growth.
Everett O'Keefe: Ignite Press
Company Website: https://ignitepress.us/
LinkedIn: https://www.linkedin.com/in/everettokeefe/
Facebook: https://www.facebook.com/ignitepress/
Book Offer For Listeners: https://mypodcastperk.com/
Book: hhttps://www.amazon.com/Blue-Collar-Kings-Blueprint-Success/dp/B0CMY2GC95/
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Chapters

1. The Power of Small Business Pivots (00:00:00)

2. Business Challenges After Losing a Partner (00:08:41)

3. The Power of Mastermind Groups (00:15:31)

4. Benefits of Publishing a Book (00:22:54)

5. Boosting Business With Book Authorship (00:28:59)

6. Mastermind Groups for Small Business Success (00:39:50)