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Ep 24: How to Succeed in Distribution with Former Young’s Market Executive Chris Sarles
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Chris Sarles joins Carol Collison for a wide-ranging conversation about the wine business, distributors, and how wineries can succeed in this important sales channel. The conversation is absolutely packed with ideas from how to be a successful executive; how distributors look at their winery partners (hint: if you’re a winery, you’re not the customer); and strategies for exiting a larger distributor relationship. Other tips? We’ve heard this before: listen to the market and what the retailers and consumers want and need, not what you want to produce.
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran
33 episodes
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