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SmallBizPod #76 – Silver Cross, British branding and international trade
Manage episode 56713713 series 2066
This week SmallBizPod #76, the entrepreneurs’ podcast, interviews Alan Halsall, chairman of one of Britain’s classic brands, the pram manufacturer Silver Cross. The podcast explores the power of branding, importing, exporting and the secrets of turning around a failed business.
Right click here to download the podcast for startups, small business and entrepreneurs.
Click on the play button below to listen now
If you’d like to subscribe free using an RSS feed or better still iTunes, just follow the podcast screencasts to find out how easy it is to make sure you never miss an episode of SmallBizPod.
For those who’d like to download SmallBizPod or listen to it now, right click on the download link or left click on the grey arrow button above to play now.
Show Notes
Summary
Intro:
• 00:00 Introduction to what’s coming up in the show.
• 01:09 Join us on the SmallBizPod Facebook group, now nearly 1,000 strong.
• 01:48 Sponsors section featuring Graham Grinnel of GW Associates a member of Alibaba.com – the full interview can be found here.
Features:
• 04:44 Interview with Alan Halsall, chairman of Silver Cross, a British pram manufacturer with a brand enjoyed by customers as diverse as the Queen and JLo. Alex and Alan discuss how Alan bought and then turned around the fortunes of Silver Cross, the power of brands in a low cost manufacturing world, how to trade effectively internationally and with China, as well as building teams and facing the challenges of the major multiples and the web.
• 33:20 Comments from Edward Beresford-Bolton suggesting SmallBizPod covers guerrilla marketing, Admir Rusidovic and Ian Forbes.
• 34.23 Music – iNSiDEaMiND, Ghislain Poirier
“Twilight Harvest (feat. Ghislain Poirier)” (mp3)
from “Scatterpopia”
(Public Transit Recordings)
Buy at Napster
Buy at Puretracks
More On This Album
76 episodes
Manage episode 56713713 series 2066
This week SmallBizPod #76, the entrepreneurs’ podcast, interviews Alan Halsall, chairman of one of Britain’s classic brands, the pram manufacturer Silver Cross. The podcast explores the power of branding, importing, exporting and the secrets of turning around a failed business.
Right click here to download the podcast for startups, small business and entrepreneurs.
Click on the play button below to listen now
If you’d like to subscribe free using an RSS feed or better still iTunes, just follow the podcast screencasts to find out how easy it is to make sure you never miss an episode of SmallBizPod.
For those who’d like to download SmallBizPod or listen to it now, right click on the download link or left click on the grey arrow button above to play now.
Show Notes
Summary
Intro:
• 00:00 Introduction to what’s coming up in the show.
• 01:09 Join us on the SmallBizPod Facebook group, now nearly 1,000 strong.
• 01:48 Sponsors section featuring Graham Grinnel of GW Associates a member of Alibaba.com – the full interview can be found here.
Features:
• 04:44 Interview with Alan Halsall, chairman of Silver Cross, a British pram manufacturer with a brand enjoyed by customers as diverse as the Queen and JLo. Alex and Alan discuss how Alan bought and then turned around the fortunes of Silver Cross, the power of brands in a low cost manufacturing world, how to trade effectively internationally and with China, as well as building teams and facing the challenges of the major multiples and the web.
• 33:20 Comments from Edward Beresford-Bolton suggesting SmallBizPod covers guerrilla marketing, Admir Rusidovic and Ian Forbes.
• 34.23 Music – iNSiDEaMiND, Ghislain Poirier
“Twilight Harvest (feat. Ghislain Poirier)” (mp3)
from “Scatterpopia”
(Public Transit Recordings)
Buy at Napster
Buy at Puretracks
More On This Album
76 episodes
All episodes
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