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Spend Your Marketing Budget Wisely with John Locke
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When? This feed was archived on January 04, 2024 13:12 (). Last successful fetch was on August 30, 2023 14:22 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 262576724 series 2382180
Okay, so we agree that it’s healthy to have a marketing budget. Now, where’s the best place to spend it? PPC? Instagram? Facebook ads? A copywriter? Ugh. So many choices.
John Locke of lockedownseo.com joins us this week to discuss how to use Google Analytics to make good marketing decisions.
Be sure to subscribe to his YouTube Channel.
Show Sponsors ServerPressThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com.
Big Orange HeartThank you for being mid-roll sponsor! Mental health support for remote workers. It’s our charity’s mission to support and promote positive wellbeing and mental health of the remote working communities. Become part of the supportive community.
Are you looking for brand awareness?You could be a show sponsor. We think it is a good idea to let people know you’re still in business and supporting your products.
7 Steps to Spend Your Marketing Budget Wisely- Get Familiar with Acquisition Tab in G/A
- Set Up Goals
- Determine Marketing Budget
- Find Out Where Your Customers Are
- Give Honest Effort (a Month) to Top 3 Channels
- Measure Where Your Customers Come From
- Determine Lead Score
The only way to really know if your marketing efforts are working is to pick two or three things. Then measure. Test. Measure. Test. Rinse & Repeat.
“I wouldn’t focus on too many things all at once, because you’re not going to be able to measure as effectively, and you’re going to dilute your efforts.” John Locke No Type of Marketing Is InstantIt’s important to remember that there are no first-click leads in marketing. All of your efforts combine to make the lead generation engine work.
“The marketing that you do today will produce results six months from now.” John LockeMake sure you’re on YouTube and Yelp. These are highly-favored in Google’s SERPs. When it comes to advertising, Facebook Ads are less expensive than Google Ads. Most of the time LinkedIn ads are more expensive than Twitter. Test. Give it a month. See what works. Test another platform.
Marketing Leads by SourceIn order to determine the best source of your leads (and where to spend your marketing budget), it is important to measure. You can’t analyze data you don’t collect. Be sure to ask clients where they heard about you. John recommends providing 4-5 sources tops.
Hot Tip: Gravity Forms has a hidden field that will show what page the user was on when they filled out the contact form.
Things like time on page, UTM codes, and coupon or affiliate codes also give an indication of where the best leads came from.
In order to get an accurate picture, however, you may want to create a spreadsheet aggregating data from all sources. What is the lifetime value for any given customer? Where did they come from?
You may get the most leads from Twitter but where do you get the best leads?
Tool or Tip of the WeekThis Tool or Tip of the week is brought to you by Cloudways. Is your website slow? Or are you looking for a reliable host for your WordPress projects?
Whether it’s an existing website or a project on your drawing board, Cloudways offers a hosting environment with all the features you need to succeed online.
Cloudways is optimized for speed and delivers outstanding performance and security, all supported by 24/7/365 support by expert cloud engineers.
It is an ideal platform for WordPress projects because of the choice of FIVE cloud providers including AWS, Google Cloud, Linode, DigitalOcean, and Linode. The best part – your managed server and WordPress websites are ready in a few minutes.
Once the app is up and running, you can add more power to your business operations, thanks to exciting features such as free SSL certificates, CloudwaysCDN, automated and on-demand app/server backups, and custom-built Teams features to onboard distributed team members.
Cloudways extends your in-house team and takes care of all server management issues, and lets you focus on building amazing websites for your online businesses.
If you like what you have heard, start with a 3-day free trial of Cloudways now!
- John recommends reading this article “How Much Should You Budget to Spend on Marketing in 2020?” You should spend 6-7% of revenue on marketing.
- Jason recommends Google Campaign URL Builder.
- Bridget recommends the book “The Subtle Art of Not Giving a F*ck.” It’s about prioritizing your priorities, not about being apathetic.
See acast.com/privacy for privacy and opt-out information.
185 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on January 04, 2024 13:12 (). Last successful fetch was on August 30, 2023 14:22 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 262576724 series 2382180
Okay, so we agree that it’s healthy to have a marketing budget. Now, where’s the best place to spend it? PPC? Instagram? Facebook ads? A copywriter? Ugh. So many choices.
John Locke of lockedownseo.com joins us this week to discuss how to use Google Analytics to make good marketing decisions.
Be sure to subscribe to his YouTube Channel.
Show Sponsors ServerPressThank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com.
Big Orange HeartThank you for being mid-roll sponsor! Mental health support for remote workers. It’s our charity’s mission to support and promote positive wellbeing and mental health of the remote working communities. Become part of the supportive community.
Are you looking for brand awareness?You could be a show sponsor. We think it is a good idea to let people know you’re still in business and supporting your products.
7 Steps to Spend Your Marketing Budget Wisely- Get Familiar with Acquisition Tab in G/A
- Set Up Goals
- Determine Marketing Budget
- Find Out Where Your Customers Are
- Give Honest Effort (a Month) to Top 3 Channels
- Measure Where Your Customers Come From
- Determine Lead Score
The only way to really know if your marketing efforts are working is to pick two or three things. Then measure. Test. Measure. Test. Rinse & Repeat.
“I wouldn’t focus on too many things all at once, because you’re not going to be able to measure as effectively, and you’re going to dilute your efforts.” John Locke No Type of Marketing Is InstantIt’s important to remember that there are no first-click leads in marketing. All of your efforts combine to make the lead generation engine work.
“The marketing that you do today will produce results six months from now.” John LockeMake sure you’re on YouTube and Yelp. These are highly-favored in Google’s SERPs. When it comes to advertising, Facebook Ads are less expensive than Google Ads. Most of the time LinkedIn ads are more expensive than Twitter. Test. Give it a month. See what works. Test another platform.
Marketing Leads by SourceIn order to determine the best source of your leads (and where to spend your marketing budget), it is important to measure. You can’t analyze data you don’t collect. Be sure to ask clients where they heard about you. John recommends providing 4-5 sources tops.
Hot Tip: Gravity Forms has a hidden field that will show what page the user was on when they filled out the contact form.
Things like time on page, UTM codes, and coupon or affiliate codes also give an indication of where the best leads came from.
In order to get an accurate picture, however, you may want to create a spreadsheet aggregating data from all sources. What is the lifetime value for any given customer? Where did they come from?
You may get the most leads from Twitter but where do you get the best leads?
Tool or Tip of the WeekThis Tool or Tip of the week is brought to you by Cloudways. Is your website slow? Or are you looking for a reliable host for your WordPress projects?
Whether it’s an existing website or a project on your drawing board, Cloudways offers a hosting environment with all the features you need to succeed online.
Cloudways is optimized for speed and delivers outstanding performance and security, all supported by 24/7/365 support by expert cloud engineers.
It is an ideal platform for WordPress projects because of the choice of FIVE cloud providers including AWS, Google Cloud, Linode, DigitalOcean, and Linode. The best part – your managed server and WordPress websites are ready in a few minutes.
Once the app is up and running, you can add more power to your business operations, thanks to exciting features such as free SSL certificates, CloudwaysCDN, automated and on-demand app/server backups, and custom-built Teams features to onboard distributed team members.
Cloudways extends your in-house team and takes care of all server management issues, and lets you focus on building amazing websites for your online businesses.
If you like what you have heard, start with a 3-day free trial of Cloudways now!
- John recommends reading this article “How Much Should You Budget to Spend on Marketing in 2020?” You should spend 6-7% of revenue on marketing.
- Jason recommends Google Campaign URL Builder.
- Bridget recommends the book “The Subtle Art of Not Giving a F*ck.” It’s about prioritizing your priorities, not about being apathetic.
See acast.com/privacy for privacy and opt-out information.
185 episodes
All episodes
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