CJ Maurer - Founder - The Gist - Inbound Marketing and Content Creation - Episode 06

Smarter Business Podcast - Business Advice with a Video Bent

In this episode of the Smarter Business Podcast we feature CJ Maurer, founder, and owner of The Gist. They are an inbound marketing agency that designs and executes strategies that create sustainable growth for their clients. We talk about CJ's, career journey and why it's important to outsource certain aspects of your business.
https://www.thegistcontent.com/
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Our goal with this podcast to delivery high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in.
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Transcript (partial):
Neil K Carroll: Hi. Welcome to the Smarter Business Podcast. This episode features CJ Maurer, the founder of The Gist. They are an inbound marketing agency that designs and executes strategies that create sustainable growth for their clients. We talk about CJ's, career journey and why it's important to outsource certain aspects of your business. If you like what you hear, please subscribe to wherever you're taking this podcast and leave a comment. We're always looking for feedback and it can help people find the show.
Neil K Carroll: On this episode of the Smarter Business podcast, we have CJ Maurer. CJ, welcome.
CJ Maurer: Thanks, Neil.
Neil K Carroll: Yeah. CJ is starting up a new company called The Gist. And now I'm gonna give CJ a moment to kind of walk through what your services are.
CJ Maurer: Well, first of all, thank you for having me here. I don't know how long it took me trying to poke you to get me on this podcast.
Neil K Carroll: It's a very, very popular podcast to be on.
CJ Maurer: Well, I just love the idea of making content and doing podcasts like I want to be part of it. It's something I'm looking into myself as well. But no, seriously, thanks. This is cool. I love what you're doing. The Gist is an inbound marketing agency, simply put. So, a lot of people know inbound marketing is a process for generating leads and then nurturing those leads. And certainly, we help businesses do that. But really, my view of inbound is a process of enabling marketers and business owners to really look at the entire business lifecycle through marketing, sales, and customer service, identify opportunities to reduce friction, provide amazing customer experience and build loyal relationships that really help unlock sustainable growth. And if that sounds vague, I can kind of understand, but it's really about applying the same principles that you use to make it easier for people to engage with you at the top of the funnel through lead generation and follow up and things like that and applying that through sales and customer service as well. That's really what inbound marketing is as a mechanism to unlock growth.
Neil K Carroll: Excellent. So in terms of maybe products or services, if you were to go and tell somebody kind of this is what we do. You would say inbound services consulting or do you