#155 - Brandon Patton on Choosing a Platform in 2022, Coming Up with New Content Ideas and Launching a Brand

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Brandon Patton is a successful youtuber and the cofounder of Evan Alexander Grooming, a 7-figure company that helps men look amazing and feel unstoppable. Today Brandon will share his full story, from launching a YouTube channel to founding his own brand. Plus, he will reveal his secret to coming up with new content ideas for any niche. All this and much more, up next.

Bullet points

(00:17) Intro

(01:57) The start as an entrepreneur

(05:03) Moving to LA, changing paths and building a community

(07:57) Moving to Atlanta and the start of Evan Alexander Grooming

(08:36) Producing mixtapes

(10:13) Starting a YouTube channel and launching a brand

(17:36) Coming up with new content ideas

(19:30) Launching a YouTube channel in 2022

(21:53) Choosing a platform in 2022

(25:36) Content creation

(28:03) Branching out from a niche

(32:58) Where to find out more

(33:50) Rapid fire question round

(34:08) If you ever had to start again, how would you make your money?

(34:56) What is the most common or biggest mistake that leaders make?

(36:21) How do you identify a good business partner?(39:48) What is one of your proudest moments?

(40:52) What daily routines do you have (morning or evening) that have helped make you successful?

(43:00) What book (or books) changed your mindset or life?

(44:00) What advice would you give your younger self?

(45:45) What unusual or underrated food or drink should more people try out?

(46:47) What makes you happiest?

(51:27) Where to find out more