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40. B2B Marketing in 2023 with Stuart Jaffray

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Manage episode 373437187 series 3499846
Content provided by James Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode James and Stuart Jaffray, MD of highly regarded Australian B2B marketing agency, Green Hat, discuss the state of B2B marketing as we near the halfway mark of 2023. They discuss what the best performing B2B marketing teams are doing to increase leads and sales.

Guest:

Stuart Jaffray is the Managing Director at Green Hat, an integrated marketing agency specialising in Business-to-Business. He worked for BMW for over 10 years as Brand Communication & Marketing Services Manager as well as General Marketing Manager. Stuart also presented at the B2B Marketing Leaders Forum in Sydney. You can follow him on LinkedIn [https://www.linkedin.com/in/stuart-jaffray/] or visit his website [https://green-hat.com.au/].

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://www.smartermarketer.com.au/

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg

Kindle: https://amzn.to/2ZqfCWm

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

  continue reading

78 episodes

Artwork
iconShare
 
Manage episode 373437187 series 3499846
Content provided by James Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode James and Stuart Jaffray, MD of highly regarded Australian B2B marketing agency, Green Hat, discuss the state of B2B marketing as we near the halfway mark of 2023. They discuss what the best performing B2B marketing teams are doing to increase leads and sales.

Guest:

Stuart Jaffray is the Managing Director at Green Hat, an integrated marketing agency specialising in Business-to-Business. He worked for BMW for over 10 years as Brand Communication & Marketing Services Manager as well as General Marketing Manager. Stuart also presented at the B2B Marketing Leaders Forum in Sydney. You can follow him on LinkedIn [https://www.linkedin.com/in/stuart-jaffray/] or visit his website [https://green-hat.com.au/].

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://www.smartermarketer.com.au/

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg

Kindle: https://amzn.to/2ZqfCWm

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

  continue reading

78 episodes

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