46. The Growth of Out of Home For Australian Marketers w. Josh Gurgiel

Smarter Marketer

Out of Home media spend in Australia is now over $1bn annually and it is one of the fastest growing media channels. oOh!media is the largest out-of-home company in Australia with more than 37,000 digital and static asset locations. Josh Gurgiel, Head of Creative for oOh!media’s content and creative innovation hub, POLY reveals the power of out-of-home media, the impact digitisation, and how your brand should be playing in this space.

Guest:

Josh Gurgiel’s obsessive engagement with Outdoor advertising makes him a hazard to anyone on the road. He has managed to channel this passion (read: obsession) into a successful media career, falling in love with the medium whilst working as a media planner at OMD and then Carat, before doubling-down and joining the Strategic Client Solutions team at oOh!media in 2017 where he would ultimately lead the team in the Southern markets in crafting dynamic and data-led OOH solutions. He spent a year as Head Media Thinker at full-service creative agency, Thinkerbell, but the allure of the creative possibilities of Out-of-Home was too strong, seeing Josh return in 2022 to serve as Head of Strategy, and more recently, as Head of Creative for POLY – oOh!media’s content and creative innovation hub.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://www.smartermarketer.com.au/

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

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About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.