))
61. The Importance of First-Party Data w. David Lawrence
Manage episode 414189795 series 3499846
Content provided by James Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with your audience’s needs, and building stronger customer relationships.
Guest:
David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute, and a variety of seminars and in-house sessions.
Find Us Online:
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
Smarter Marketer Website: https://www.smartermarketer.com.au/
Rocket Agency Website: https://rocketagency.com.au/
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/
Buy Smarter Marketer:
Hardcover: https://amzn.to/30O63kg
Kindle: https://amzn.to/2ZqfCWm
About the Podcast:
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
73 episodes
Share
