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Episode #23 - Darwin Liu, Founder of X Agency
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In this episode of the Smashing Brands podcast, host Alec interviews entrepreneur and founder of X Agency, Darwin Liu. Darwin shares his journey, starting in online marketing after graduation, ending up in debt, and then being employed at an agency before starting his own. Despite experiencing setbacks and criticism, his persistence has paid off, owing to ingenious marketing strategies, focusing on ecommerce, and utilizing partnerships to grow his business. Darwin also shares hacks for testing and optimizing advertisements while maximizing efficiency on digital platforms like Facebook.
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