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Ep02: Rule Number One
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When? This feed was archived on July 31, 2023 13:35 (). Last successful fetch was on October 13, 2022 17:40 ()
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Manage episode 182122508 series 1474114
Rule #1
What do a parking ticket and a cashier’s cheque have to do with business? This week, Eliot and Jodi talk about the importance of not making things complicated for your customers, and the difference between process and outcome.
Why is that important for business?
The confused mind says no.
Having a catalog of options is great, but it still needs to be easy for your customers to choose.
Sometimes, in an effort to make it so each individual in your marketplace finds that custom fit, you make every individual in your marketplace paralyzed with indecision.
There is a certain complexity that comes with being out of touch with what the end user is going to need and want; that complexity is often the result of being too close to your offering. Great ideas tend not to survive their first encounter with the market because of this.
And sometimes, the problem comes with creating global rules to one instance of a challenge; strapping a solution on a problem without thinking about the unintended consequences. Think: is this a situation that needs a policy versus something that just needs a conversation?
Share your story
So we told you our story – now it’s time to tell us yours!
Go to SoHeresMyStory.com and share your story.
You can connect with us or tell your story…
via our confidential toll free line at 1-833-83-STORY
Email: talktous@heresmystory.com
Facebook: http://www.facebook.com/SHMSpodcast
Twitter: @SHMSpodcast
Want to support us?
Review us on iTunes, Stitcher, or wherever you listen to the podcast.
Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)
227 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on July 31, 2023 13:35 (). Last successful fetch was on October 13, 2022 17:40 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 182122508 series 1474114
Rule #1
What do a parking ticket and a cashier’s cheque have to do with business? This week, Eliot and Jodi talk about the importance of not making things complicated for your customers, and the difference between process and outcome.
Why is that important for business?
The confused mind says no.
Having a catalog of options is great, but it still needs to be easy for your customers to choose.
Sometimes, in an effort to make it so each individual in your marketplace finds that custom fit, you make every individual in your marketplace paralyzed with indecision.
There is a certain complexity that comes with being out of touch with what the end user is going to need and want; that complexity is often the result of being too close to your offering. Great ideas tend not to survive their first encounter with the market because of this.
And sometimes, the problem comes with creating global rules to one instance of a challenge; strapping a solution on a problem without thinking about the unintended consequences. Think: is this a situation that needs a policy versus something that just needs a conversation?
Share your story
So we told you our story – now it’s time to tell us yours!
Go to SoHeresMyStory.com and share your story.
You can connect with us or tell your story…
via our confidential toll free line at 1-833-83-STORY
Email: talktous@heresmystory.com
Facebook: http://www.facebook.com/SHMSpodcast
Twitter: @SHMSpodcast
Want to support us?
Review us on iTunes, Stitcher, or wherever you listen to the podcast.
Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)
227 episodes
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