376- How to Create Culture in Your Team- with Kris Ward

Social Capital

Meet Kris Ward

Kris Ward is creating a movement where your business supports your life instead of consuming it. Kris is the founder of the Win The Hour, Win the Day philosophy.

After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.

Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and Joe Theismann - NFL All star and commentator to name a few. Kris has also been featured on award-winning podcasts, radio and TV shows.

Kris is an acclaimed podcaster. You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now!

We keep thinking we have to add more team in order to keep growing, but what do you think is the biggest mistake that most people make when building their team?

I think first of all, we live in a magical time and the resources are just so affordable and so endless. You could have exceptional talent in the winner circle part of our package. We will find you a VA and help you hire, onboard and train them. I would say to most people, two things, just two really big mistakes. One is they'll say, “Okay, I need a VA,” and they maybe go to an agency. I've had clients do that. And in the agency, it's a lot more expensive than working with us. You could be an amazing VA, and then somebody pairs you with someone. Let me give you an example like this. It's kind of like… let's say, Lori, I sent you a chef to work with you and your family. And I'm like, “This is a world-renowned chef, world-renowned. You are so lucky to have this chef,” and they send them to your home. And you're like, “Kris, this is a French cuisine chef and my kids are all about chicken nuggets.” This is not going to work, right?

So what I'm saying is that you can have an exception, you can find somebody extremely affordable and exceptionally talented. But when you're just running around, you know, pivoting all the time, and you're not set up and you're not ready, you're not gonna be able to keep them. And that's one of the biggest mistakes is they're like, “Oh, well, this didn't work. It didn't last.” Yeah. Because you're not set up, right? So, that's a big part of what we do. The other thing I would say is, so many people think about, you know, what they experienced as a team; the hierarchical thing when they worked in any kind of corporation anywhere in the world. And think about it like this… You also tend to think of it as a very parentified system, that working with a team and in a bigger company. And what I would say is the idea of culture, people tend to think when you have a bigger company, 5500 people, you have to think about culture. So, one of the things we talk a lot about in team building, and really implement quite effectively having a really amazing, uplifting, productive culture when you have one, two or three people on a team. Because think about it like this, Lori, if you were seeing an ocean liner like. There's 500 passengers and something happened to that ship. Maybe there's only 100 or 200 people or 75 people that are highly useful, and they're going to be able to deal with that crisis. Whatever the crisis is, the boats going down. But if you're in a rowboat with two other people, you can make sure this is one heck of a team. Because if there's a hole in that boat, that's it, right? So, I think culture is a big thing, and creating leadership and strength and making them little CEOs of their own departments. Instead of making them taskmasters, throwing tasks at them, just having them try to keep up the panic pace. That's just several of the things that people do wrong.

If I were to start over from scratch at the very beginning, I would focus on those systems and processes for sure.

Yeah, and you bring up a really powerful point. When you have one or two people, or even if you're still a solopreneur, and you think, “Oh, I don't need systems and processes, I do this every day.” But I will bore you with all these studies and how the brain works and stuff. But what I would tell you is, you're using up a lot of hard drive in your brain remembering. Even if you do remember, science shows us that if you have to remember seven things, even if you do it every day, you will often forget one or two, and those who one or two will rotate, and then you use extra brainpower. What's the other step? So that is why at three o'clock in the afternoon, you may be tired, or you think, “Oh, I can't learn this new thing.” Now I'll do it in the morning, right? So, it's even if you just have one person, having effective systems and processes not only allows you to leave work fresh and start refreshed, but it also builds on your strengths, and then allows you brain power, so that you can at four o'clock in the afternoon do something creative instead of being zapped by that.

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