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004: The Kobe Bryant Strategy with Social Media
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Kobe Bryant was a phenomenal athlete who made several memorable shots in his career. However, in order to make those memorable, incredible shots, he also made several regular shots and even missed some. That is the Kobe Bryant Strategy. The same concept can be applied to social media.
The idea here is the same: not every piece of content you create will become viral, but you have to keep creating them. Not every post you publish will bring new clients, but you must keep publishing them anyway. In other words, you must keep making shots.
When it comes to social media platforms (Instagram, YouTube, TikTok, podcasts), your content adds up and quantity matters. So stop making excuses, stop blaming the algorithm, and start making more shots. Maybe one of those will be your memorable one. Tune in!
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