It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Series 3 - Ep3: Social, Smart Speakers & Stories: The Future of Audio With James Erskine
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Manage episode 304473118 series 1345022
Content provided by SocialDay - Beyond The Buzz and SocialDay Social Media Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SocialDay - Beyond The Buzz and SocialDay Social Media Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, hosts Stuart Hall and Emily Watson discuss the topic that should be on every marketer’s mind right now: Audio. Joined by Rocket CEO and youth marketing expert James Erskine, this episode covers every trend in the (audio)book, from smart speakers to social audio to podcasts. Looking at the journey audio has been on to get us to where we are right now, as well as what the potential is and what the future holds, James offers real insights and actionable tips to help your brand and your content sound right.
…
continue reading
6 episodes
MP3•Episode home
Manage episode 304473118 series 1345022
Content provided by SocialDay - Beyond The Buzz and SocialDay Social Media Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SocialDay - Beyond The Buzz and SocialDay Social Media Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, hosts Stuart Hall and Emily Watson discuss the topic that should be on every marketer’s mind right now: Audio. Joined by Rocket CEO and youth marketing expert James Erskine, this episode covers every trend in the (audio)book, from smart speakers to social audio to podcasts. Looking at the journey audio has been on to get us to where we are right now, as well as what the potential is and what the future holds, James offers real insights and actionable tips to help your brand and your content sound right.
…
continue reading
6 episodes
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