10 Insider Secrets to Becoming a B Corp That Will Blow Your Mind

Software Spotlight

Marybeth Alexander, Chief Executive Owl and co-founder of KnowledgeOwl, recently joined Michael Bernzweig on the Software Spotlight podcast to discuss her journey in building a successful knowledge base platform. In the interview, Marybeth shares the origins of KnowledgeOwl, which began as an internal startup within SurveyGizmo before evolving into a standalone product.

She emphasizes the importance of customer-driven development in shaping KnowledgeOwl's features and functionality, ensuring that the platform meets the needs of its users. Marybeth also discusses the company's decision to become a B Corporation, highlighting the benefits of building a business that prioritizes people and purpose alongside profit.

Throughout the interview, Marybeth demonstrates key features of the KnowledgeOwl platform, showcasing its customization options, search capabilities, and user-friendly interface. She also shares her experiences in learning to delegate responsibilities and the value of hiring an assistant as a business owner.

Marybeth offers valuable advice for aspiring entrepreneurs, encouraging them to take action and make time for their goals. She stresses the importance of building relationships with other business owners and seeking out communities for support and knowledge sharing.

The interview concludes with a live demonstration of the KnowledgeOwl platform, giving listeners a firsthand look at its capabilities and potential applications across various industries. Marybeth's insights and experiences provide a compelling case study for building a successful software company driven by customer needs and a commitment to positive impact.