Being Yourself in a Solo Practice - Elisabeth Pickle - Episode # 006

Solo de Facto

After a devastating experience when she was a young attorney, today’s guest decided she would devote her life to helping others understand wills and the power of asset protection.

Today’s episode features Elisabeth Pickle. Elisabeth is the founding partner of the Mindful Counsel, where she has been helping businesses, families and individuals with estate plans and brand protection for over 20 years. Navigating the world of wills can be a little scary, but Elisabeth is here to help guide you through it.

Takeaways

• Elisabeth used to work in a psychiatric hospital and had a passion for finding out how the human brain works, but didn’t like the way people were treated there.
• Elisabeth’s grandfather asked her to draft his will, and a family member inherited the family farm but the family member lost it in a divorce. This was her driving force to help others understand how to avoid mistakes like that.
• Being yourself and being authentic is the best decision you can ever make, not just for yourself but also for your business.
• Focusing on who you are and who you serve as a solo practice will help you grow tremendously.
• A unique way to market yourself: Tik Tok. Elisabeth made a Tik Tok to get her name out there and found it to be a great way to reach a whole new audience.
• Don’t be afraid to make a video of yourself about who you are, who you want to help and ways that you can help. Just be natural.
• Elisabeth’s advice to her younger self: Don’t be afraid to take more risks.

Quote of the show

24:39 “I would have told myself to take more risks. Lawyers by nature are very risk averse, but when you’re a solo and you’re on your own, running your practice you have to take risks. You will fail, and you have to be ok with it and pick yourself up and start again.”
Links

• LinkedIn: https://www.linkedin.com/in/elisabethpickle/
• Twitter: https://twitter.com/pkmndfl?lang=en
• Company Website: https://themindfulcounsel.com

Ways to Tune in:

• Amazon Music - https://music.amazon.com/podcasts/923f06e0-f8e6-4cb3-9472-5b4f460c496b/solo-de-facto
• Apple Podcast - https://podcasts.apple.com/us/podcast/solo-de-facto/id1586010951
• Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc29sb2RlZmFjdG8uY29tL2ZlZWQueG1s
• Spotify - ​​https://open.spotify.com/show/6uooFxN96HtKCoFuI3LJ3w?si=ImsDozpARi2_7J4_oWLqDg&dl_branch=1
• Stitcher - https://www.stitcher.com/show/solo-de-facto
• YouTube - https://youtu.be/ZVDgGRX9ZEU