Moving the Needle - John Strohmeyer - Episode # 016

Solo de Facto

Today’s guest has gone from being a night manager at the Four Seasons to being the Proprietor at Strohmeyer Law PLLC. John Strohmeyer is also the host of the 5 Star Counsel podcast. He joins host Kory Underdown to discuss best practices for solo attorneys, such as making sure to focus on what’s important to your clients rather than spending money on fancy artwork for your office.

Takeaways

• You don’t need to go over the top for your clients. You need a service that makes you different from others but you don’t need to go to extremes.
• Clients don’t care about what fancy things you have in your office. What’s important is if you can help them with their issues in the best way possible.
• The key for lawyers and accountants is trying to make sure you are doing your job for the client as quickly and as efficiently as possible.
• You shouldn’t have to be offering extra free stuff to convince people to use your services, your skills should speak for themselves.
• As a lawyer, you hear certain terms constantly and you are used to them, but your clients don’t know what they are. It’s your job to educate them.
• Lawyers need to focus on what the client is there for and how can they make their life easier or better.
• You are taking risks with your money when you invest in these over the top expenses for your clients.

Quote of the show:

2:52 “We want to start thinking about what are the red herrings that are dripping into our client offerings? What are we doing that we think helps, but isn't actually moving the needle for the client. This is what I call a red herring. It's things like, look, we have fancy artwork hanging on the walls. They just don't care about that. That doesn't help them get their child adopted any faster, just because you've got some great artwork on the walls… focus on what actually helps them.”

Links

• Twitter: https://twitter.com/johnthelawyer?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
• LinkedIn: https://www.linkedin.com/in/johnthelawyer/
• Website: https://www.strohmeyerlaw.com
• Podcast: https://strohmeyerlaw.libsyn.com/66-five-star-service-essentials

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