The Client Experience - Gyi Tsakalakis - Episode # 009

Solo de Facto

You can find information on any person or business and it’s all easily accessible, so how do you take advantage of that? Gyi Tsakalakis, the President of AttorneySync, joins host Kory Underdown to share his insight on how to make yourself stand out online and turn potential clients into paying clients.

Takeaways

• When running a solo law firm, the big picture is that it’s all about the client experience and client service. You never want the client to go to voicemail and never get a response, the human element is very important.
• When you are first starting, google your name and your company name to see what comes up. People will also google that and what they see will influence their first impression.
• The US has the highest number of lawyers per capita. If you aren’t doing enough to retain your clients and try to make your services known, potential clients could find someone else.
• You can use Google My Business to see how your website looks on the search engine. It’s a free service and it can provide helpful information to see if your location is on your website and how the average person would look at it.
• Being able to deliver your services virtually is a huge advantage. No one wants to get in the car to drive 30 minutes to an hour for an appointment, and people are working during the day.
• Your clients have no idea how good of a lawyer you are. It’s all about people skills. You need to listen to the clients and have empathy for them as well as the people you hire.

Quote of the show

0:31 “Big picture, it's all about client service, client experience, more specifically, one of the things that always comes up every time I talk to lawyers I'm like, ‘how are you handling your intake?’ Because lawyers love to spend tons of money on all sorts of marketing stuff, and then you call them or you interact with a chatbot on their side, or you fill out a form and you're like, no response goes to voicemail, busy signal answered the phone on friendly, chatbot leads to nowhere form never gets a response. So you gotta fix that stuff first before you actually spend a single dollar on marketing in my humble opinion.”

Links

• LinkedIn: https://www.linkedin.com/in/gyitsakalakis/
• Twitter: @gyitsakalakis
• Company Website: https://www.attorneysync.com
• Blog: https://gyitsakalakis.com

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• Apple Podcast - https://podcasts.apple.com/us/podcast/solo-de-facto/id1586010951
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