#216 Frank Varrasso

Songwriter Trysts

Frank Varrasso from Varrasso PR company in Melbourne chats with Rae Leigh about the music industry, his fascinating journey in and out of record companies, venue promotions and even working with some of the world’s biggest music acts. Frank sees artists new and old come in and out of the music industry and with over 18 years in the industry he shares the real secrets to his passion and continued love of the job.

Frank Varrasso started Varrasso PR in January 2009. Prior to this, he was the Senior Director of National Promotions and Publicity at Sony Music. Over the years, he has run promotions and publicity departments on both a state and national level for numerous Record Labels.

With over 18 years of experience in the music industry, Frank has worked with international and local artists including P!nk, Justin Timberlake, Kings of Leon, Oasis, Red Hot Chili Peppers, Madonna, Blur, Green Day, Foo Fighters, Beyonce, Eskimo Joe, Neil Finn, Ben Lee, Motor Ace, Machine Gun Fellatio, George, Rogue Traders, Kate Miller-Heidke, Alex Lloyd, Pete Murray, Augie March, and Delta Goodrem, Vanessa Amorosi, to name but a few. Throughout Frank's years of experience in the music industry, he has formed valuable and respected relationships with media across several platforms – radio, television, and print.

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